AI consumer research platform provider Pogo has launched a new tool that allows brands to have direct conversations with verified buyers. The conversation can happen within hours.
Key Facts
- Pogo launches the first AI consumer research platform powered by purchase-verified buyers.
- The company raised $32 million from investors and creators.
- Pogo has grown to over 3 million users since its launch in 2020.
The company has also announced $32 million in funding from creators, founders, and investors. Some of the investors include Mantis (The Chainsmokers), Josh Buckley (Buckley Ventures), Village Global, 20VC (Harry Stebbings), and Lenny Rachitsky.
Pogo was founded in 2020 with the goal of helping brands understand their customers through quantitative surveys, AI-moderated interviews, and behavioral intelligence. The firm so far has 3 million users and is visible in 1 in every 150 U.S. shopping trips.
For two consecutive years, Pogo has been named the No.1 loyalty app in the United States by Newsweek. The app allows everyday people to earn through their data. Americans earn money by sharing their data, including their app usage, digital receipts, card transactions, and even location visits. Users can save money through fee refunds, insurance savings, and class-action settlements.
How the AI Consumer Research Platform Works
The launch is timely, as the consumer research sector has been facing challenges in traditional consumer research fraud, including respondents telling lies to get interviews or survey bots that overrun the surveys. Such challenges have made it difficult for brands to get reliable customer insights.
Pogo’s AI consumer research platform addresses such issues by connecting brands to purchase-verified respondents based on real data. Brands type the audience type, and the platform generates discussion guides, finds the right people, delivers transcripts, and actionable insights in a matter of hours. The platform has an always-on feature allowing brands to engage with consumers when their behaviour changes.
The CEO, Dom Wong, said, “If we do our job right, Pogo becomes the world’s most trusted source of human truth. The facts of what people bought, when, and how often, but also the story behind it: the emotion, the context, what drove them. The result is a better system for all sides: smarter decisions for businesses, better products and services for consumers, and a new way for people to earn by sharing their lived experiences.”
The Take
Pogo’s launch marks a shift toward an AI consumer research platform backed by purchase-verified consumer data. The move could increase pressure on other research platforms that rely on self-reported responses.
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